the guardian leads the way...

today, the guardian moved all of their rss feeds from headlines and simple abstracts to full-text. i "think" that they are the first major newspaper in the world to do so. clearly, the folks at the guardian understand that users want to consume content where they want to and that monetization should simply be stapled to content items so that distributed consumption can be financially worthwhile...

this is a really big deal...congratulations to matt and the entire team...

lastly, i predict that within 5 years, all major media cos will have fat feeds... :)

update: we got a post out on the reader team blog...